Its always difficult to step into a club first off and build it up into a viable business. But stick with it and get yourself known. Join in social sessions, set up invitation mornings and play matches for the club to get people talking about you.
Don't forget to attach schools to the club and bring the kids back again.
I have manage to hit on funding for getting adults back into sport, you can claim upto £40 per person for an 8 week course, the one i have planned already has 17 attendees and growing. Be sure to speak with your local sport funding centre and work your way into the school sports rep book!
Every district within the county has one so ask around.
I have come to the conclusion that many clubs fail to have a set in stone programme for all range of standards and ages. Produce a brochure for existing and also prospective members to take and look at. Before long your programmes will be full and you can be planning how to double up on sessions by hiring another coach.
FINALLY, run some tournaments at the club to let the kids know about your services and club. I have managed to get hold of a yearly schools mini red tournament for our club. Use the time to sell drinks and coffees whilst you are there as well as anything else that kids may eat! Then ensure every kid has a copy of the summer camps programme.
On a personal note, i have managed to acquire the coaching services of the Army Tennis Team. This is only for 6 days whereby they will play the inter-services at wimbledon. I guess my ex-army background has helped but like everything its also helps with who you know. Very similar to all the examples i have given above.
Network, network, network and once you have enough contacts, network some more!
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